OUR TEAM

CHIEF EXECUTIVE OFFICER

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Stacy Moscatelli is CEO of Original X Productions, having been with the company since its inception as Superfly X in 2019. She leads the strategy and creative development for new projects and oversees studio & brand partnerships, creative branding, marketing, and public relations activities.

Prior to joining Superfly, Moscatelli led global Consumer Marketing and Branding initiatives for Vevo where she oversaw all of the company’s marketing, social media, design and creative services teams. While there, she built an in-house marketing team and led an extensive global brand redesign. Before Vevo, she was the Vice President of Marketing and Brand Strategy for Bedrocket Media Ventures, after spending over 13 years at Turner Broadcasting working in both public relations and marketing, first at Cartoon Network and then joining the team that launched Adult Swim.

INTERIM CFO

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Brian Wade is the Interim CFO of Original X Productions. He leads all financial operations at the company, manages investor relations and broadly supports the leadership team in its strategic and operational objectives. Brian has been active with the company since its inception as an investor through his role as a Managing Director at Virgo Investment Group, where he leads the Media & Technology investment practice.

Brian has extensive experience across the media and technology landscape, leading investments in the film and TV, music, live events and content production technology industries. Earlier in his career, Brian was an investor at TA Associates and an investment banking analyst at Wells Fargo Securities where he represented multiple parties across the media and location-based entertainment industries in capital raising and M&A advisory.

SVP, REVENUE OPERATIONS

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Allison is responsible for the management, promotion, diversification, and revenue growth of the OGX global portfolio. With a heavy focus on revenue optimization, she is integral in the development and execution of key company and project strategies through marketing, ticketing, project management, partnerships, international deals, as well as specialized real estate opportunities.

Prior to her time at OGX, Allison was VP of Production & Operations at Superfly, executive producing large-scale events and long & short form content. Additionally, she has over a decade of experience in film, television and documentary production management working with Martin Scorsese at Sikelia Productions.

SVP, BUSINESS DEVELOPMENT & STRATEGIC PLANNING

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Aaron drives new business development initiatives and optimization efforts at OGX Productions, and leads strategic planning and analysis. In this role, he pursues strategic growth opportunities and negotiates partnership agreements, licensing deals, and vendor contracts, both domestically and internationally. Additionally, he evaluates project-specific, as well as company-wide, risks and opportunities, while providing both short and long-term financial modeling to ensure financial viability and appropriate allocation of resources.

Aaron received his MBA from Georgetown’s McDonough School of Business, and has extensive industry experience, having worked in numerous project management, strategy, development, and finance roles for leading arts and entertainment organizations.

HEAD OF HUMAN RESOURCES

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Staci Smith is a highly experienced HR professional with over 16 years of expertise in the field. Her impressive background includes working in a diverse range of industries such as entertainment, start-ups, and tech. With a Master of Business Administration degree and PHR certification, Staci is recognized as a top-tier HR professional.

Throughout her career, Staci has worked closely with small to mid-sized firms and has become an expert in areas such as employee relations, labor relations, coaching, and recruiting. Her passion for diversity, equity, and inclusion has allowed her to work in that space, helping companies to develop and implement effective strategies that promote a more inclusive and equitable workplace culture.

VP, CREATIVE

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Caitlin leads the creative team at OGX, with a focus on new project development. From blue sky ideation; to the development of concept, narrative, and guest journey; to the final details of fabrication; she believes experience design should be rooted in storytelling and always put the guest first. Caitlin was a leader in the development of Harry Potter™: Magic at Play, and plays an ongoing role supporting The FRIENDS™ Experience and The Office Experience.

She brings over a decade of creative experience at companies like Condé Nast, Superfly Presents, and SPIN Magazine. She has explored not only experiential design in many forms, but also brand creative and strategy, offering a multi-faceted perspective that supports OGX’s fan-first and thoughtful approach to location-based entertainment.

VP, PRODUCTION & OPERATIONS

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Kelly is an award-winning designer/director with 20 years of experience in creative leadership, entertainment production, and project management. At OGX Productions, he leads the Production and Operations of its location-based experiences, managing their successful execution and maintenance at multiple touring stops across North America.

His previous design work can be found in the Race Through New York with Jimmy Fallon attraction at Universal Studios Orlando, the Barack Obama Presidential Center, and the Smithsonian Institute’s National Museum of African American History and Culture, for which he received a THEA Award from the Themed Entertainment Association. Outside of North America, Kelly was responsible for producing and directing Once: An Enchanted Storybook, based in VinWonders in Phú Quốc, Vietnam, and multiple interactive attractions for Lionsgate Entertainment World, located in Zhuhai, China.

VP, MARKETING

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Matt Parker serves as the VP, Marketing at Original X Productions, where he leads the charge in crafting and executing innovative marketing strategies to amplify the company's brand, drive customer engagement and grow revenue. With a keen focus on digital and traditional campaigns, Matt heads up the marketing team that oversees brand management, content creation, and audience development. His role involves leveraging data to optimize marketing initiatives, spearheading public relations, and conducting consumer research to drive the business forward.

Prior to joining OGX, Matt spent 12 years with Feld Entertainment, where he directed local marketing and sales campaigns for Disney On Ice, Monster Jam, Trolls The Experience, and more. Most recently, Matt oversaw the marketing strategy for attractions, sports, and live events clients at Situation, including The Empire State Building, Madison Square Garden, the New York Knicks, and Harry Potter: The Exhibition.